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Customer Engagement and Today’s Digital and Social Media.Relationship Building Blocks: Customer Value and Satisfaction.
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Engaging Customers and Managing Customer Relationships.Managing Customer Relationships and Capturing Customer Value.Preparing an Integrated Marketing Plan and Program.Customer Value–Driven Marketing Strategy.Designing a Customer Value–Driven Marketing Strategy and Plan.Market Offerings-Products, Services, and Experiences.Understanding the Marketplace and Customer Needs.1 Marketing Creating Customer Value and Engagement.Part 1: Defining Marketing and the Marketing Process (Chapters 1–2).Learning Aids That Create Value and Engagement.An Emphasis on Real Marketing and Bringing Marketing to Life.Five Major Customer Value and Engagement Themes.
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Marketing: Creating Customer Value and Engagement in the Digital and Social Age.The Seventeenth Edition of Kotler/Armstrong’s Principles of Marketing! Setting the World Standard in Marketing Education.Engage, Assess, Apply with MyMarketingLab®.